Our Story

We lived the broken system. So we built a better one.

Freely Health was born from decades inside the machine — managing 1.2 million providers, navigating administrative noise, and watching brilliant clinicians lose autonomy. We decided enough was enough.

Healthcare staffing is broken. We've seen it from the inside.

Our founders spent years at the center of legacy healthcare — building nationwide provider networks for institutions like Multiplan and First Health, running direct patient care as clinicians, and launching telehealth startups from the ground up.

What they saw was a system choking on its own bureaucracy. Opaque intermediaries treating clinicians as replaceable labor units. Companies waiting weeks for what should take minutes. Hidden fees. Inconsistent quality. Zero transparency.

We live in a world where everyday essentials arrive in hours, yet critical healthcare milestones — finding a compliant Medical Director, obtaining prior authorizations — can take weeks. Freely Health exists because that gap is unacceptable.

1.2M+
Providers managed by our founders
26+
Years combined experience
4
Startups built & scaled
50
States covered

We deeply understand the structural failures — the 'Administrative Noise' and opaque intermediaries that keep clinicians tethered and patients lost.

— Freely Health Founding Team

From legacy pipelines to instant, transparent matching.

✕ The Old Way

Slow, Opaque & Intermediary-Heavy

  • Weeks-long hiring pipelines with no visibility
  • Hidden markups and unclear pricing structures
  • Providers treated as interchangeable labor units
  • Manual credentialing and compliance verification
  • No provider autonomy, control, or voice
✓ The Freely Way

Instant, Transparent & Provider-First

  • AI-powered matching in minutes, not months
  • Transparent pricing with zero hidden fees
  • Providers set their rates, schedule & specialties
  • Automated primary source verification
  • Full professional autonomy through Digital Identity Wallets

Five principles that guide everything we build.

Radical Transparency

Completely open in all operations — from clinical data and peer-backed verification to pricing and business practices.

Decisive Action

Binary Match engine delivers instant Yes/No compatibility scores — eliminating negotiation friction and wasted time.

Provider Empowerment

Tools, sovereign identities, and information that give healthcare providers control and authority over their work.

Freedom

We exist to remove constraints — giving back autonomy, flexibility, and fair opportunities by automating administrative noise.

Relentless Quality

Freedom only works when trust is built. Primary source verification, performance monitoring, and compliance — always.

Built by operators who've been in the trenches.

Our founding team combines clinical depth, technical engineering, and massive-scale operational experience from inside the legacy system.

Brandon Lincecum
Brandon Lincecum
Co-Founder & CEO
Connect

12+ years building and operating nationwide provider networks for major institutions like Multiplan and First Health. Brandon specializes in large-scale compliance and provider relationship management — with a vision of a decentralized healthcare workforce where "Binary Transparency" replaces opaque hiring pipelines.

Provider NetworksCompliance1.2M+ Providers ManagedDecentralized Workforce
Steven Richardson
Steven Richardson
Co-Founder & COO
Connect

Seasoned entrepreneur with 14 years as a Physician Assistant and a successful exit in the telehealth space. With four startups under his belt and experience mentoring at Y Combinator and Techstars, Steven is the architect behind Sovereign Identity — ensuring providers own their data through digital identity wallets.

Physician Assistant4x FounderYC & Techstars MentorSovereign Identity

A roadmap built on velocity and purpose.

YEAR 01
Market Validation & Infrastructure
Launch the AI "Instant Match" engine and Digital Identity Wallet to dominate the MedSpa and Telemedicine niches with turnkey clinical assets.
YEAR 02
Scale & Distribution
Scale Go-To-Market efforts and utilize "Binary Matching" to reduce search-to-onboard cycles to minutes. Reach break-even by Month 21.
YEAR 03
Technical Excellence & Expansion
Establish a full internal engineering team, build proprietary AI personalization, and reach $12M+ in annual revenue.

The future of healthcare staffing is freedom, clarity, and excellence.

Our Mission

Connect companies with vetted providers — quickly, efficiently, transparently.

Freely delivers a high-performance software marketplace that eliminates unnecessary intermediaries, streamlines credentialing and matching, and empowers providers with control and authority. Every interaction is built on trust, reliability, and quality.

Our Vision

A system free from inefficiency, hidden fees, and unnecessary friction.

Providers regain power. Companies access the talent they need without compromise. Quality is relentless. We are building the future of healthcare staffing — freedom, clarity, and excellence for every provider, every company, every opportunity that deserves to exist.

Ready to experience healthcare staffing, freed?

Whether you're a provider ready to take control or a company that needs clinical leadership fast — the future starts here.

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